The Livestock Conservancy
Email Newsletter Marketing Monday

Email Newsletter Marketing Monday

March 28, 2022

Special Guests Nicolle Ferrier of Sugar Feather Farm and Carolyn Rose-Seed of Mamma Springs Farm join Brittany Sweeney and Samantha Gasson to chat about email newsletters for your small business.

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Nicolle, aka The Fowl Guru, has been raising animals for over 20 years as a self-trained fowl expert. She has education, trainings and background working with Poultry Scientists, Fowl Nutritionists and Fowl Breeder Mentors and Experts. She is the founder and owner of Sugar Feather Farm LLC in Vermont (https://www.sugar-feather.com/), mother of 5 children and a consultant for Civil Engineering firms. Nicolle is also a Certified Vermont Master Composter (intern) and volunteer for several charity organizations. She is a contributor, donator and member of The Livestock Conservancy and Pavlovskaya Conservation Association East Cost Director. She also volunteers in her community regularly and provides mentorships and internships for special needs individuals and students.

Carolyn Rose-Seed (she/her) runs MamaSprings (https://www.mamaspringsfarm.com/), a small urban farm, in Durham, NC. The farm specializes in cut flowers, microgreens, and seasonal vegetables, marketing its products via farmers’ market and subscription programs. Carolyn stumbled into farming right as her third pregnancy collided with a recession and a lay-off In an effort to not starve, a giant garden was planted, and a business was born. Carolyn has nurtured her small urban farm right along with her above-average-sized family for the past twelve years.

Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life-2022

Schmaltz Chicken Chat with Michael Ruhlman

Schmaltz Chicken Chat with Michael Ruhlman

March 24, 2022

Special Guest Michael Rulman, an award-winning author, chef, and journalist, joins Jeannette Beranger and Brittany Sweeney about halfway through to chat about cooking with chicken fat, also called schmaltz.

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Michael Rulman is the author of nine non-fiction books, one collection of novellas, and eight cookbooks; he is the co-author with various chefs of ten other cookbooks. Best known for writing about food, chefs and the work of professional cooking, Michael has also written for The New York Times, The New York Times Sunday Magazine, The Wall Street Journal, Gourmet magazine, and other publications.

Anthony Bourdain, in a review for The New York Times Book Review of Soul of a Chef, wrote, “Ruhlman sets out to perform a task even restaurant insiders would find difficult: to delve so deeply into the hearts and minds of a few select chefs that he may discover the essence of haute cuisine. Amazingly enough, he succeeds—by turning his investigation into an adventure story, a hold-your-breath-while-you-turn-the-page thriller that's also an anthropological study of the culture of cooking.”

Alex Witchel, writing more recently in The Times, described Michael as “a chef whisperer to the stars.”

Michael lives with his wife, the writer Ann Hood, in New York City and Providence, RI.

Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life-2022

Wooly Wednesday with Roy Clemes

Wooly Wednesday with Roy Clemes

March 10, 2022

Special Guest Roy Clemes of Clemes and Clemes, Inc. joins Cindra Kerscher to chat about flicking, hand carding and drum carding.

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Roy grew up working in his family’s woodshop and is the younger half of the Clemes & Clemes duo, making innovative, generational fiber art equipment in the San Francisco Bay Area.

Clemes & Clemes is known throughout the world for the high quality of their designs, especially their fiber preparation tools. In pre-COVID times, Roy and his father travelled coast to coast to vend and teach at fiber festivals around the country. They regularly consult and instruct spinners, felters, fiber growers, and professional fiber artists in the art of fiber preparation. You can find their company on Instagram @clemesandclemes and visit their website, https://clemes.com.

Roy also frequently contributes to PLY Magazine and is the president of Lambtown Festival, the largest sheep and wool show in California. He and his wife live in the San Francisco Bay Area with their terribly cute toddler and two very spoiled sheep.

Interested in becoming a Fiber Artist or Fiber Provider for the Shave 'Em to Save 'Em Initiative? Learn more at RareWool.org

Want to watch the demo? Visit our YouTube page: https://youtu.be/Hcuwm-DXzys

Chicken Chat with Cynthia Capers

Chicken Chat with Cynthia Capers

March 8, 2022

Special Guest Cynthia Capers of Heniscity Farm (https://www.heniscityfarm.org/) near Nashville joins Jeannette Beranger and Brittany Sweeney to chat about running a small poultry business.

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Cynthia is a retired trauma nurse and pharmaceutical biotech clinical researcher and sorority member of Sigma Gamma Rho, Inc. She is also the founder/owner of Heniscity Farms in Pegram, TN. Bonding to kindred spirits lost over time, Heniscity Farm was created to extend across that ancestral journey to Mother Earth unifying cultural gaps to the land, reducing hunger along the way.

National Poultry Improvement Program (NPIP) certified, Heniscity Farm, specializes in heritage breeds and domestic free-range poultry locally grown. From the big city of Chicago to now a small-town feathered fowl aficionado, Cynthia has over 20 years’ experience with poultry, creating custom blended feed for her diverse flock. In addition, she is an avid gardener raising vegetables and herbs using a straw bale system.

A graduate of TSU’s New Farmers Academy, Cynthia is also a member of American Pastured Poultry Producers Association (APPPA), Livestock Conservancy, a licensed egg grader and industrial hemp grower. Though new to farming, she is considered the local poultry expert in the Nashville TN area and believes heritage poultry must be on the agricultural radar as entry level livestock.

Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life-2022

Marketing Monday - Branding with Jennifer Kendall

Marketing Monday - Branding with Jennifer Kendall

February 28, 2022

Special Guest Jennifer Kendall joins Brittany Sweeney and Samantha Gasson to chat about branding for your farm or small business.

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Jennifer Kendall has been a professional marketer for over 15 years. She prides herself in her ability to both THINK and DO - combining both strategy and action to propel organizations forward.

She began her career in tourism marketing and eventually transferred her marketing skills into the agricultural and nonprofit arena in her role as Marketing Director for The Livestock Conservancy. Jennifer has spent the past 10 years in the educational sector, supporting the growth of educational brands. She has a passion for sharing her knowledge and learnings with others.

In addition to her day job in branding and marketing, she's a mom of two rambunctious boys and 2 needs basset hounds, and wife to Thomas.

Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life

Winter Management Sheep Chat with Melinda Ellison

Winter Management Sheep Chat with Melinda Ellison

February 23, 2022
Special Guest Melinda Ellison, assistant professor of range livestock and sheep extension specialist at the University of Idaho, chats with Brittany about lambing and sheep winter management strategies.
 
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Melinda grew up on a beef cattle ranch in Colorado and has been raising sheep for about a decade. She currently raises a small flock of 30 ewes, where she finishes lambs and sells direct-to-consumer near Salmon, Idaho. Over the years, Melinda has been crossbreeding using a Suffolk baseline, but is moving into a composite meat breed developed at the U.S. Sheep Experiment Station, which is made up of Suffolk, Columbia, and Texel breeds.
 
Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life-2022
Wooly Wednesday with Mary Jeanne Packer

Wooly Wednesday with Mary Jeanne Packer

February 16, 2022

Special Guest Mary Jeanne Packer, president and founder of Battenkill Fibers Carding & Spinning Mill (https://battenkillfibers.com/) in Greenwich, N.Y., joins Cindra to chat about working with your fiber mill, including selling fleeces vs. processing, how to select a mill, questions to ask, options for processing, proper fleece preparation, pricing and timing.

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Want to become a Fiber Artist or Fiber Provider for the Save 'Em to Shave 'Em Initiative? Sign up at RareWool.org.

Sheep Husbandry Chat with Susan Schoenian

Sheep Husbandry Chat with Susan Schoenian

February 9, 2022
Special Guest Susan Schoenian, a Sheep and Goat Specialist at the University of Maryland's Western Maryland Research & Education Center, will chat with Cindra and Brittany about sheep husbandry and health, with a focus on meat production.
 
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Susan has been with University of Maryland Extension since 1988. Previously, she served as a Regional Farm Management Specialist (Eastern Shore region) and county agricultural agent in Wicomico County. Susan holds B.S. and M.S. degrees in Animal Science from Virginia Tech and Montana State University, respectively.
 
Susan lives on a small sheep farmn Clear Spring, Maryland (called The Baalands (https://www.youtube.com/watch?v=inb5qFuGsEc)), where she raises a flock of Katahdins.
 
Learn more about the Maryland Small Ruminant Program at https://www.sheepandgoat.com/ or @MDSmallRuminant on Facebook.
 
Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life-2022
Marketing Monday - Websites with Andrew Perkins

Marketing Monday - Websites with Andrew Perkins

January 24, 2022

In 2022, Marketing Monday is focusing on how to turn your audience into a community. This week Samantha Gasson at the Food Animal Concerns Trust (FACT) and Brittany Sweeney at The Livestock Conservancy are chatting with Andrew Perkins of Bluestem Creative (https://bluestemcreativeco.com/) about what makes a successful website.

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Andrew's expertise includes content creation, digital marketing, e-commerce development, web development, and event production. Since 2010, he has served as Director of the Mother Earth News Fairs, a national event series that takes place around the country (and, in 2020, virtually online) for folks interested in farming, organic gardening, food independence, and off-grid living. This multi-million dollar event series has attracted more than 100,000 attendees and more than 10,000 participating businesses. During his professional career, Andrew has also worked as an editor, advertising sales executive, merchandise manager, e-commerce developer, project manager, and event director, and holds a Strategic Communications degree from the University of Kansas.

Co-host Samantha Gasson joined the FACT team in 2019 as coordinator of the Mentorship Program and as part of the Humane Farming program in 2021. She also owns and operates Bull City Farm with her husband and kids in the piedmont of North Carolina, where they raise pork, dairy cows, turkeys, layers, lamb and a geriatric emu named George. The farm is part of A Greener World’s Animal Welfare Approved program, which is the cornerstone of their farming business. In addition to raising food for her community, Samantha is committed to education, especially when it comes to farming. The farm holds summer camps for kids yearly and adult classes on cheese and sausage making. Samantha also holds a BS in Biology from Virginia Tech University.

Big thank you to Manna Pro for sponsoring Marketing Mondays this year! Learn more about how Manna Pro is Nurturing Life at https://www.mannapro.com/promotions/nurturing-life-2022

Wooly Wednesday with Shearer Emily Chamelin-HIckman

Wooly Wednesday with Shearer Emily Chamelin-HIckman

January 19, 2022
Special Guest Emily Chamelin-Hickman is chatting with Cindra Kerscher about how to prepare for shearing day and what fiber artists are looking for in their fiber.
 
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Emily is the captain of the US Shearing Team. She is not only a skilled professional shearer, but a shepherdess and dairywoman raising a menagerie of livestock for meat, dairy and wool production. Aerie Farm East (http://www.aeriefarmeast.com/) in Maryland embraces sustainable agriculture, regenerative farming practices and humane animal care and welfare.
 
Want to become a Fiber Artist or Fiber Provider for the Save 'Em to Shave 'Em Initiative? Sign up at RareWool.org.
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